Since 2007, the publication of a new code of ethics has allowed auditing and accounting firms to conduct advertising campaigns. Several firms have seized this openness to develop and stand out by choosing in particular a well thought out professional digital presence. You are an accounting firm and you are wondering about the usefulness of such a project and investment? A professional website proves to be an important lever for the communication and the image of your firm, for several reasons:
1- To distinguish you from the competition:
The auditing and accounting firms evolve in a competitive environment where business leaders face several challenges in these times of crisis and expect more than a technical answer from their accountant: they want consulting and a support service, they want your responsiveness and flawless availability.
Your website is an axis of strategic communication to highlight your strengths: your expertise, your sector specializations, your values, your talents.
2- To conquer new customers:
Be visible on internet and reach more prospects by maintaining a blog of technical news, by putting the news of the sector online, you have a bigger chance of appearing on the first page of search engine results. Once on your site, prospects must have a positive experience that will naturally lead them to write down your phone number, contact you via the contact form or fill out a quote request.
The site must be created in a well thought out mannerin order to avoid that the prospects leave the website from the landing page. This includes:
- A dynamic, modern and balanced graphic chart
- An ergonomic site for easy navigation, free and comfortable
- A responsive website, accessible on smartphones and tablets
- Content that marks and reassures
- A simple speech, a catchy slogan, images of your firm, the team, your references ...
It is essential not to drown the prospect with long texts, full of technical words of expert jargon or overload your pages. The goal is to be visible, to make its offers known and to make a first link. The website can be a significant tool in the development strategy of the accounting firm.
3- Pampering your current customers:
By offering them additional features on your site: a secure private area to scan, download and transfer documents, simulators and financial calculation tools, a personalized schedule, reminder notifications, a news area customized according to the sector, the type of society etc.
4- Recruit the best talents:
Not only are you visible to future recruits who are mostly young and very connected, but you will also have a dynamic, modern and professional image that stands out from other competitors.
The site also gives candidates a taste of your specializations, your customers, your culture, your working atmosphere.
You can also dedicate a section of the site for recruitment: to publish job offers and internships and to receive unsolicited applications.
Feel free to take advantage of the project to create your website to heal your image by giving a boost to your logo (or your logos) and your communication documents, to organize a shooting session of your team and your premises by a professional photographer, to put together a corporate video, to define your communication on social networks.
E-2LYS has supported several consulting firms in their digital projects by offering them a strong technical and business expertise.
Elyes Hellara - Associate Director of the E-2LYS Agency
15 years of financial audit at PwC Paris and Head of Internal Audit of the French Sperian Protection Group, head of the E-2LYS agency since 2011
References:
Saint-Honoré PartenairesVendôme Expertise Comptable
W & Associés
